Product Exploration – exhibitio
Problem Space: Local artists need more resource to help locate art spaces, studio environments and art communities.
High level Goal: Provide a solution that minimizes time artists spend searching for venues giving them more time for preparing and showing their work.
THE CHALLENGE
Visual artists often struggle to support themselves based solely on their income gained from their trade. Taking into account that the cost of living in Toronto is steadily increasing, artists are faced with this harsher reality.
To see a full exploration of the problem space and case study:
OUTCOMES:
Defining problem space.
Initial research including user
questionnaires & secondary research.Design strategy – Assumptions, insights, hand sketches, wire-frames and hi-fi mock ups.
Execution of mobile app design & web-responive marketing page concepts.
PROCESS
The research stage is key in developing a solution for users that would addresses this problem space. User questionnaires are held to find insights that help to develop personas and create journey maps. This helps to develop the users story including their thoughts, emotions and pain-points. The aim is to use this exploration to focus on target moments that would assist with creating a user-flow for the product.
Low fidelity sketches are created to ideate possible solutions for the user flow.
Hi-fidelity mockups are created to design the prototype.
USER FLOW & PROTOTYPE
After completing the initial research, sketches and prototype design, the user-flow needs to be mapped out. This user story creates a scenario that best described how a user makes their way successfully through the product in order to achieve their predicted goal.
ADDITIONAL CONSIDERATIONS
Alternate designs were explored with the assumptions that the product would need additional content. Such additions might include a marketing website and a desktop web-app.
Some initial designs were explored:
ADDITIONAL DESIGNS | Marketing Webpage
ADDITIONAL DESIGNS | Desktop Web-App
